When to visit Japan: your seasonal guide.

The past decade has seen tourism in Japan absolutely blow up as a tourist destination. The country has gone from (relative) obscurity to being one of the biggest hotspots of the 2020s. In fact, 2024 saw a staggering 36.9 million international tourists crossing over its borders. One question I’m frequently asked is, “So, when is the best time to go to Japan?” 

While Japan is fundamentally different from season to season, one of the truly beautiful aspects about the country is what each season offers for both locals and tourists. So here is a quick guide to what Japan can offer depending on the season. 

Winter (December to February)

Let’s start with the cooler months. Winter in Japan can seem less appealing to some (like us here in Australia who might be more accustomed to a warmer climate). However this period marks one of true serene beauty. 

Northern regions like Hokkaido transform into snowy wonderlands, attracting skiers and snowboarders from around the world. The mountain ranges here alone rival other ski destinations such as Canada. Resorts such as Niseko offer world-class powder snow and luxurious accommodations. Further south, onsen towns like Hakone and Kusatsu (hot spring townships) beckon with their steamy, mineral-rich waters, ideal for soaking away the chill.

Winter is also when cities across Japan come alive at night with spectacular illumination displays, turning urban streets into glowing dreamscapes. Whether you’re carving through snow or enjoying a warm soak, winter is a magical time to unwind.

Spring (March to May)

Spring in Japan is synonymous with sakura, or as we more commonly know them: cherry blossoms. These delicate and fleeting flowers draw visitors from just about everywhere. From Tokyo’s Ueno Park to Kyoto’s Philosopher’s Path, trees bloom in soft pink hues, inviting locals and tourists alike to partake in hanami, or blossom-viewing picnics.

Spring also marks a period of increased cultural festivals. These celebrations offer just about everything, from traditional dance to seasonal cuisine. There’s so much energy in spring and it's so easy to just let it radiate through you. It also makes it easy to explore temples, stroll through serene gardens, and completely immerse yourself in the culture.

Summer (June to August)

When it comes to festivals, spring is just the warm up for summer! Literally known as the season of matsuri (which is a unique form of celebration specific to Japan), there are many festivals filled with yukata, taiko drums, and fireworks. Cities like Kyoto host the iconic Gion Matsuri, while coastal regions like Okinawa offer pristine beaches and crystal-clear waters.

However, if you’re less into celebrating and more into spending time in the great outdoors, summer in Japan is the perfect time to go hiking. While the weather can be hot and humid, the country’s rich traditions and natural escapes offer cool experiences at every turn.

Autumn (September to November)

I’m not sure anywhere has quite the same shades of red, orange, and gold as autumn in Japan. The gorgeous colours run rampant through the country, but are especially breathtaking in areas such as Nikko, Kyoto, and Hakone.

The air is much more crisp and mild than in the heat of summer, which makes it more palatable to explore shrines and temples, historic streets, and tranquil parklands. There is a calmness to autumn in Japan that simply cannot be matched. 

Bonus Tip (May to October)

Japan is known for its typhoon season, which goes from May to October (with its peak between July and September). While it’s still a great time to make your trip there, it’s important to keep flexibility in mind as your plans could change at any moment. In cases like these, having a travel agent you can contact can guarantee you don’t get stuck. 

Are you planning a trip to Japan this year? Travel Society would love to help. To get started, just head over to our contact page.